Professional football clubs are noted for securing bumper sponsorship deals from companies and relying on matchday gate proceeds to prevent the c
Professional football clubs are noted for securing bumper sponsorship deals from companies and relying on matchday gate proceeds to prevent the clubs from collapsing prematurely.
Securing sponsorship isn’t done on a silver platter because is more like barter trading, you give in exchange for something. As a serious professionally run a football club, you need to position yourself well to convince a company for sponsorship.
Elsewhere, clubs can be self-funded without relying on the football association’s secured monetary package for the respective leagues the clubs are competing in due to the number of sponsorships and partnerships these clubs have at their disposal. Yet these clubs are always assured huge television right money and other packages from their respective FA.
In Ghana, the story is different, dozen of talents in the Ghanaian league but the clubs are financially poor like a “church mouse” due to the inability to secure sponsorships and poor match day attendance by supporters.
The GFA who is required to secure an attractive headline sponsor for the Ghanaian league has been struggling to do so over the years due to their consistent focus on Black Stars which has not won anything for the nation in 39 years.
The last time the Ghana football league had a headline sponsor is 8 years ago, where the now-defunct First capital plus bank invested a whooping $10m in the league for 5 years. Since then a supposedly competitive league has been “barren” without a headline sponsor.
Then GFA Presidential aspirant, Kurt Edwin Simeon Okraku promised to secure a headline sponsor for the barren Ghana league but he is yet to fulfil that promise and there is no indication that he would fulfil that promise because the FA General Secretary, Prosper Harrison Addo has stated emphatically that, “it isn’t compulsory for the FA to look for a headline sponsor for the Ghana league”.
We are heading to 2021/22 football season on Friday, 29th October 2021 but the GFA led by Kurt Okraku launched the new Ghana football season without any headline sponsor. They only promised to award the best referee a car but failed to assure the referees their consistent allowances which have been a major problem leading to poor officiating in the 2020/21 Ghana football season.
A new season without a headline sponsor and improved packages for our clubs, where is the love?
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Source: Ghana/Herosportsgh.com/Obed Atuah Adams
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